How to Import Picture Frames from China: Step-by-Step Guide for Wholesalers (2026)

China remains one of the world's most competitive sourcing hubs for picture frames - not only because of pricing, but because many factories can support OEM/ODM customization, export packaging, and stable mass production.

However, for first-time importers, sourcing from China can feel complicated: MOQ, samples, production timelines, quality control, shipping terms…

In this guide, Wamshin (a professional picture frame manufacturer) explains the complete process of how to import picture frames from China, step-by-step, with practical tips for wholesalers, distributors, and retail chains.

Step 1: Define Your Market & Product Positioning

Before contacting any supplier, clarify your market requirements. This saves time and reduces sourcing risk.

Wholesale buyers should confirm:

• Target market: EU / USA / Southeast Asia / Middle East
• Sales channel: retail stores, supermarkets, online (Amazon/Shopify), projects
• Product positioning: budget / mid-range / premium
• Best-selling sizes and finishes (black/white/natural oak/walnut, etc.)

Tip: If you are unsure which sizes sell best, start with standard SKUs such as 4x6, 5x7, 8x10, A4, A3, 30x40cm, 40x50cm, 50x70cm.

Step 2: Choose the Right Picture Frame Type

Different frame materials suit different markets and price levels.

• Solid wood frames: premium look, natural grain, higher value
• MDF frames: cost-effective, stable, ideal for mass market
• PS frames: lightweight, modern finishes, good for e-commerce
• Aluminum frames: minimal style, popular for EU modern decor

Step 3: Send a Professional RFQ (Request for Quotation)

A clear RFQ helps suppliers quote faster and more accurately. Many sourcing problems happen because buyers provide incomplete information.

Your RFQ should include:

• Frame material: solid wood / MDF / PS / aluminum
• Frame size: inner size + profile width + profile depth
• Finish: matte black / white / wood grain / foil wrap / anodized
• Glazing: glass or plexiglass (acrylic)
• Backboard type: MDF / paperboard / velvet backing (premium)
• Packaging: individual shrink wrap / color box / master carton
• Quantity per size
• Destination port / country

Step 4: Confirm MOQ & Sampling Process

MOQ depends on material, size, and finish. Many OEM projects require a minimum quantity to ensure stable production and consistent finishing.

Typical wholesale MOQs:

• Standard sizes: easier MOQ
• Custom sizes/profiles: higher MOQ (new mold or special processing)
• Mixed sizes: MOQ can be split by size if same profile/finish

Wamshin supports MOQ from 500 pcs for many custom designs.

Sampling steps:

1. Confirm specs → quotation
2. Sample fee (if needed) + sample production
3. Buyer approval / revisions
4. Final sample confirmed for mass production reference

Step 5: Production Timeline (What Wholesalers Should Expect)

Production time depends on order size and complexity.

• Standard frames: 20–35 days (typical)
• Custom finishes / large sizes: 30–45 days
• Peak season: longer lead time (plan early)

To avoid delays, buyers should confirm:

• Final packaging requirements
• Carton marking / barcode / labeling
• Quality standard and inspection checklist

Step 6: Quality Control Before Shipment

QC is critical for wholesale imports. A reliable supplier should provide stable inspection from raw materials to packaging.

Wholesale QC checkpoints include:

• Corner joint strength
• Finish consistency (color/gloss/scratch)
• Glass/acrylic clarity
• Backboard flatness and hardware
• Packaging drop test for export shipping

Step 7: Shipping Terms (FOB vs CIF vs DDP)

Understanding shipping terms helps you control costs.

• FOB: factory delivers to China port, buyer arranges freight
• CIF: supplier arranges sea freight to destination port
• DDP: supplier arranges shipping + customs + delivery (door-to-door)

Tip: Many experienced wholesalers prefer FOB for cost control, while new importers may prefer CIF or DDP for convenience.

Step 8: Packaging Standards for Overseas Delivery

Packaging is a major factor in reducing breakage and returns. For wholesale picture frames shipping, we recommend:

• Corner protectors (EPE foam)
• Individual bag or wrap
• Strong export cartons (5-ply or 7-ply)
• Pallet packing for large orders

Related guide:

• How Picture Frames Are Packed for Export: Packaging & Shipping Guide

More Wholesale Buyer Guides

• How to Choose a Reliable Picture Frame Manufacturer

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Work with Wamshin: Reliable OEM Picture Frame Supplier

If you are planning to import picture frames from China, working directly with an OEM factory helps you reduce cost, improve quality stability, and ensure export-ready packaging.

• Solid wood / MDF / PS / aluminum frames
• EU & US standard sizes + custom sizes
• MOQ from 500 pcs
• FSC-certified options available
• Export packaging solutions to reduce breakage